Who will you work with?
You get to talk with real people who understand your world. Our team lives and breathes live production.
Jamie Hinton
CEO
Jamie leads the business with a clear focus on practical delivery. He ensures every solution we build survives the real world.
Luis Ongil
VP Sales EMEA
Luis leads our European go-to-market strategy, helping manufacturers across EMEA adopt AI that actually delivers on the shop floor.
Patrick Murray
VP of Product
Patrick shapes what we build — and what we don't. He keeps the product grounded in manufacturing reality, not vendor promises.
Callum Minton
UK Commercial Manager
Callum is your first call. He understands your operational context and makes sure the commercial conversation stays honest and useful.
Frank Mirza
Account Director
Frank builds long-term relationships with the manufacturers we work with. He makes sure delivery matches the promise.
Mark Lewis
Account Director
Mark works closely with clients to identify where data and AI create the most measurable impact on their operations.
David Parsons
Pre-sales Engineer
David bridges the gap between technical capability and real-world deployment. He makes sure what we propose can actually be built.
Catherine Outram
Account Director
Catherine partners with clients across the full journey — from initial scoping through to embedded adoption on the shop floor.
Common questions
You'll be connected with one of our manufacturing AI specialists — not a generic sales team. Everyone you speak with has hands-on experience deploying AI in real factory environments across the UK.
We aim to respond to all enquiries within one business day. If your need is urgent, use the email option on this page to reach us directly.
Yes. Most of our conversations start with a 30-minute discovery call to understand your operation, challenges, and goals. There's no obligation and no sales pressure — just a straightforward conversation.
Yes. We work with tier-one manufacturers across the UK, from Sheffield to the South West. Our team is based in Sheffield and has strong roots in the UK manufacturing sector through our partnership with Razor and collaboration with the AMRC.
Most engagements start with an AI Activation — a focused programme that takes you from zero to a live AI deployment on your shop floor. Larger transformations follow a phased roadmap built around your specific goals.