Practical Tech Built for Live Production
DataQI is backed by Razor, a team obsessed with delivering technology that works in the real world.
On a live production line, things rarely go to plan. We don't deal in ivory-tower theories. We've turned years of hands-on engineering experience into a single focus: turning disconnected manufacturing data into a unified, actionable operation.
The DataQI impact
- 90%
Reduction in document search time.
- 50%
Drop in unplanned downtime.
“We do not just sell software. We boost your operational performance. We win when your team succeeds.”
What We Actually Deliver
We cut through the noise to solve the real bottlenecks holding your operations back.
We Bridge the Shop Floor to the Boardroom
Your legacy PLC and CNC machines hold critical data. We connect those isolated machines to your business systems so you get live, honest visibility of your line performance.
We Beat the Silver Tsunami
When your most experienced operators retire, they take decades of setup and maintenance knowledge with them. We digitalise that tacit knowledge, making it a permanent asset so your next hire is up to speed on day one.
We Minimise Cognitive Load
If your team has to fight with clunky software during a shift, they won't use it. We build dead-simple interfaces that fit seamlessly into their existing routines, keeping operational friction low and lines moving.
We Protect Your Capital Spend
You shouldn't have to scrap working, legacy machinery to modernise. We make your existing setup smarter, preserving your assets and your cash.
How We Work
Start small, scale fast
We run low-risk micro-deployments to prove value before you spend heavily.
Work with your setup
We adapt our technology to fit your existing physical line.
Zero disappearing acts
We don't hand over a login and run away. We stay right there on the shop floor to ensure adoption sticks.
Who will you work with?
You get to talk with real people who understand your world. Our team lives and breathes live production.
Jamie Hinton
CEO
Jamie leads the business with a clear focus on practical delivery. He ensures every solution we build survives the real world.
Luis Ongil
VP Sales EMEA
Luis leads our European go-to-market strategy, helping manufacturers across EMEA adopt AI that actually delivers on the shop floor.
Patrick Murray
VP of Product
Patrick shapes what we build — and what we don't. He keeps the product grounded in manufacturing reality, not vendor promises.
Callum Minton
UK Commercial Manager
Callum is your first call. He understands your operational context and makes sure the commercial conversation stays honest and useful.
Frank Mirza
Account Director
Frank builds long-term relationships with the manufacturers we work with. He makes sure delivery matches the promise.
Mark Lewis
Account Director
Mark works closely with clients to identify where data and AI create the most measurable impact on their operations.
David Parsons
Pre-sales Engineer
David bridges the gap between technical capability and real-world deployment. He makes sure what we propose can actually be built.
Catherine Outram
Account Director
Catherine partners with clients across the full journey — from initial scoping through to embedded adoption on the shop floor.
Ben Morgan
AMRC
"When the CEO rings me and says, 'We thought we could do it 20 times quicker but have worked out a way to process it 4,000 times quicker' that's when you know you have partnered with the right guys."
Darren Cork
Gripple
"Working with Razor was more than a business transaction, hearts and minds together we took on a challenge and transformed this core process in our company. The Razor team are endlessly curious and it's been a fascinating and brilliant journey together."
Steven Price
Forgemasters
"As we continue to invest heavily in our new plant and manufacturing infrastructure, the transformation from existing ways of doing things, to ensure that we fully embrace the future, is being made. The partnership with Razor will play an important part in this transition, ensuring that we position ourselves for the future, without losing any of our inherent capabilities."
Jackie Griffiths
Rolls-Royce
"I can confirm we've been really happy with the support that we've had from the Razor team and the product that you have delivered will allow a step-change in our capability. This is the first time we have taken this collaborative approach and the combination of the AMRC and Razor together seems to have worked really well. The amount of effort and passion that's gone into this project from your team has been evident throughout."
Dave Tudor
Prima Dental
"From the outset, working with DataQI and Razor has felt far more like a true partnership than a traditional supplier relationship... Throughout our transition into automating OEE and quality inspections, both teams have been exceptional. They invested time in understanding our operation, our..."
Ryan Diver
AMRC
"This project was a true meeting of minds. By collaborating with Razor, we didn't just solve a technical challenge; we unlocked a new way of thinking. They helped us bridge the gap between ambitious sustainability goals and the interactive tools needed to make them a reality."
We aren't here to hit a software sales quota.
We are here to help you get more out of your operations. If our platform stands up to your environment, your team actually uses it, and you see real results — then we've done our job. Ready to speak to someone who actually understands your setup? Let's have a straightforward, no-nonsense conversation about whether DataQI is a fit.